Introduction In the world of digital marketing, data-driven decision making is crucial for achieving success. To effectively measure the impact of your marketing efforts, it’s essential to understand how your website is performing and how users are interacting with it. This is where Google Analytics comes into play. As a powerful web analytics tool, Google…
Introduction to AI-powered Chatbots In today’s highly competitive digital landscape, customer engagement plays a pivotal role in the success of any marketing strategy. Businesses strive to deliver personalised experiences and prompt responses to their customers’ queries and concerns. This is where AI-powered Chatbots, come into play. In this blog post, we will explore the impact…
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