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E-E-A-T in SEO: Build Trust & Authority for Better Rankings

July 7, 2025 by Martin Benson

As Google’s algorithm continues to evolve, the way it evaluates content is becoming more human-centric. One of the most important frameworks in Google’s Search Quality Evaluator Guidelines is E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Originally introduced as E-A-T, the extra ‘E’ for Experience was added in late 2022 to emphasize real-life, first-hand interaction with the…